Cancelled music tours are hot topic this summer. They’re calling it “blue dot fever” - blue dots being the unsold tickets on Ticketmaster’s platform. Acts are struggling to find profitability on the road.
No one seems to have a handle on why this is happening. Let’s not overthink the possibility that some of these shows might not be worth it. Ticket prices, service fees, parking, the cost of a simple beverage – it adds up to the point of feeling like an uphill climb. That’s what happens when the music is oversold and the ticket underdelivers.
Blue Dot Fever isn’t really about music…
This is more a conversation about the event promotions business. Music might be the core element, but “blue dot” is more a discussion about commerce. Promoters are tasked with delivering a good time at scale, and this doesn’t happen by magic. It takes financing. But where are the conversations about the actual music?
What is Music?
Social norms are shifting and the communal experience of music is metamorphosing along with it. The concert experience is tribal at heart, but larger events today are driven by fashion, influencer culture and dance as much as anything. The spectacle is still essential but the music can seem ancillary.
Music in the future…
Most professional musicians need to play live to fully sustain financially. Workaday musicians might not have Ticketmaster as a primary concern, but the blue dot fever might indicate a larger cultural shift happening around how the utility of music is perceived within the public sphere.